OTT services have grown rapidly in popularity over the past few years.
People can now watch various genres of content anytime and anywhere.
However, as subscription fees keep rising and extra costs are added,
attention is shifting toward free streaming platforms.
Let’s examine the background of OTT and the rise of free services.
How did OTT services begin?
OTT started as an internet-based Subscription Cost alternative to traditional broadcasting.
As content became available through portable devices,
more people started using these services.
As outdoor activities decreased during COVID,
OTT viewership expanded significantly.
The appeal and limits of OTT services
OTT’s core benefit is selecting content based on personal taste.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
But there are downsides as well.
Price increases and pay-per-view models add pressure.
User sensitivity to pricing continues to grow.
Understanding free streaming
Free streaming provides content at no cost in exchange for watching ads.
Viewers enjoy various genres without paying.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
Both users and providers benefit from the ad model.
Why is FAST becoming popular?
FAST is a rapidly spreading trend in streaming.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
Emerging FAST platforms are gaining attention.
A wide content range boosts usage.
In conclusion
Users seek alternatives as OTT pricing increases.
Finding the right platform is part of the experience.
The future of streaming looks promising.